Currently preparing for their comeback, TVXQ released a CF through television broadcast earlier this week, and it has now been confirmed that they will also be meeting their fans on the big screen at various cinemas across the country.
On the 31st, TVXQ's management company announced 'A 60 second version of TVXQ's promotional CF will be shown in cinemas,' and 'it will be put together using footage from the MV of their title track 'Why (Keep Your Head Down).''
They then added that 'through the cinema advertisements, a wider range of audience shall be exposed TVXQ's new music as well as the power and energy of their performances, (we) hope that this will draw the attention of the greater public.'
It is expected that the cinema advertisements will be shown from January 1st to 31st nationwide (Seoul, Busan, Gwangju, Daejeon and Gangwon etc.), in Megabox, CGV, Lotte Cinema and CINUS etc. (436 cinema houes in total).
It is anticipated that the CF will be played at an average of 5 times a day per house, and at least 70,000 times over the first month of 2011.
The special edition of TVXQ's new album 'Why (Keep Your Head Down)' will be released on January 5th and the normal edition will be released on the 12th.